The complete Instagram guide to buying Shout Outs


Shout Outs?

Shout Outs will cost, or earn, you money!

Determine your Strategy

by on Unsplash

Define your goals

Define your budget

What are you promoting

Think about the duration

Write it all down

Finding the right influencer

Use the Explore page

Using the explore to find influencers

Use hashtags

The top posts for hashtags

Use the Suggested Profiles option

Checking the suggested profiles

Create a selection of accounts with different sizes

Evaluating the influencer’s profile


Growth and posting frequency

Alas with the recent API fallout from Instagram, Socialblade’s data won’t be updated anymore (at least not untill they find a way around) after the 2nd of April 2018. So you’ll have to monitor the account with another tool, or manually. If you’re one for DIY approaches, check out my other Medium blog post to create a tracking dashboard in Google Sheets which will allow you to do this.

This is a good chart: consistent and stable growth
Profiles that show this type of followers progression are definitely buying followers!

Engagement rate

Quality of the engagement

Compare Cost Per Engagement

Cost per Engagement

Negotiate towards a better offer and have a tryout

Evaluation: was it worth it?

That’s it folks!



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